Gemma McAvoy - CPD Accredited Executive Menopause Coach
Midlife and menopause can feel completely overwhelming… I know. But you don't have to navigate it alone.
I’m Gemma, a midlife and menopause coach based in Cardiff, supporting women locally across South Wales and online.
You've spent years looking after everyone else.
Your family. Your career. Your home. The people around you.
But somewhere along the way, you stopped checking in with yourself.
Now everything feels harder.
Your confidence has taken a knock.
You're questioning things you never used to question.
You're wondering why you don't quite feel like yourself anymore.
If this sounds familiar, you're in the right place.
“I can honestly say this experience has been life-changing. I’m so incredibly glad I took the plunge and decided to do it. I knew something needed to change, but the shift has turned out to be truly monumental in my life.” Crisian
Midlife changes us.
Not just physically.
Emotionally.
Mentally.
Professionally.
Personally.
It's often the first time in years that we stop long enough to ask ourselves:
Is this the life I want now?
Sometimes the answer surprises us.
"Gemma has a rare gift that goes beyond words." Emma
My approach
I don’t believe midlife women need fixing.
They need understanding.
Time. Space. Compassion.
A chance to talk honestly about what’s going on - without judgement, jargon or pressure.
Through my work I have seen that simply having the space to stop, talk things through and make sense of how you’re feeling can make a huge difference.
My approach is warm, practical and supportive. I draw on ideas from Cognitive Behavioural Therapy (CBT) and mindfulness, alongside my menopause coaching, to help you better understand what you’re experiencing. We look at the thoughts or patterns that might be making things feel harder and find simple, practical and manageable ways to move forward.
You don’t have to have anything figured out. We’ll work together to find what helps you feel more like yourself again - in a way that feels realistic, achievable and right for you.
"Gemma provides a safe, supportive and non-judgemental space where you can be yourself and realise you're not alone." Kate
How we can work together
Every woman's experience of midlife and menopause is different. Whether you're looking for some useful information, someone to talk things through with, or support in your workplace, I'm here to help.
I also work with employers and workplace wellbeing providers who want to offer meaningful, specialist menopause support to the women in their organisations.
“Gemma is super supportive, your own personal cheerleader." Cath